There are many things to keep track of when you open a webshop. Supplier agreements, marketing efforts and the platform itself that customers will visit are just some of them.
To make it possible for customers to shop in your store, you need, among other things, a payment gateway. With it, you get the payment window that your customers encounter when they pass by your checkout and need to pay for their order. Here the customer enters their payment card details, the acquirer is notified that they need to charge the amount from the customer's account, and when you have shipped the package, the amount arrives in your account. With the right payment gateway, this process runs quickly and easily.
Prioritize security
When you need to find the best payment gateway for your webshop, there are several parameters that are important to look at. One of the most important is security. As a webshop owner, you know how crucial it is for your business not to miss a single payment. By choosing the right payment gateway, you can sleep soundly at night.
When you need to decode the security level of a potential future payment gateway, you can look for whether it runs 3D Secure version 2, which is the latest version. It must also comply with the PSD2 directive, which contains a number of requirements formulated by the European Parliament and Council, and which is implemented in Danish legislation. You should also pay attention to its certifications – here a good benchmark is whether it is PCI DSS Level 1 certified.
Your conversion rate is at stake
The payment moment is one of the most crucial moments in the buying journey.
A poorly functioning payment window can kill your conversion rate. Therefore, look at what payment window the payment gateway offers you. Is it designed to help the customer safely through the purchase process, and is the speed high? Then the payment window supports you in your work for a high conversion rate and ultimately a better bottom line for your business.
Choose Freepay as your new payment gateway
At Freepay, we have built your new payment gateway to meet all the parameters we just mentioned. We operate with a high security level, we have made it easy for your customers to navigate through the payment window, we have over 20 years of experience in the market. Add to that a well-developed platform where you can easily follow your transactions – both on your computer and on your mobile when you are on the go.
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