Freepay enters strategic partnership with Softpay to revolutionize mobile payments

Freepay, Denmark's oldest payment gateway known for its flexible and user-friendly payment solutions, has entered into a new partnership with Softpay, a leading provider of SoftPOS technology. Freepay can now offer a complete mobile payment solution that enables stores, restaurants and businesses to accept contactless payments directly via ordinary smartphones and tablets, with no need for a physical payment terminal.

A modern approach to payments

With Softpay's SoftPOS technology, any Android or iOS device with NFC functionality can be turned into a fully functional payment terminal. Freepay now integrates this solution into their platform, giving their customers access to a fast, secure and cost-effective way to accept payments, whether in-store, pop-up shops, restaurants, on the go or at events, etc.

"We are thrilled to be able to offer Softpay's groundbreaking technology to our customers," says Morten O. Wagner, founder of Freepay. "It fits perfectly into our mission of making payments easy and accessible for everyone."

Benefits for businesses

● No hardware investments: use existing devices – mobile phones or tablets.

● Flexible use: ideal for pop-up shops, trade fairs, and mobile sales situations.

● High security: Softpay is PCI-certified and supports all common payment methods.

● Easy integration: SoftPay and Freepay ensure a smooth setup and support

The future of payments

The partnership marks an important step towards more digital and mobile payment solutions that match the modern consumer's expectations. Freepay and Softpay expect the solution to be particularly popular among small and medium-sized businesses that want a flexible and scalable payment infrastructure.

Softpay's SoftPOS solution is a modern and flexible way to accept payments in your store without the need for traditional hardware such as physical payment terminals. Here is an overview of how and where you can use Softpay SoftPOS in your store.

Where can SoftPOS be used?

#1 At the checkout: Use your smartphone or tablet as a replacement for a traditional payment terminal. This is ideal if you want to save space or avoid investing in expensive equipment.

#2 On the floor / among customers: Staff can accept payments directly on the sales floor, perfect for avoiding queues at the checkout and improving the customer experience.

#3 At fitting rooms or advisory areas: If you have a store with personal consultation (e.g. fashion, electronics), you can complete the sale right where the customer makes their decision.

#4 For pop-up areas or in-store events: Use SoftPOS for temporary sales stations, e.g. during campaigns, seasonal sales or product demonstrations.

How it works in practice

#1 Download and activate the app: Once you have entered into an agreement with Freepay & Softpay, you will receive access to the app and login details. The app is installed on an Android and soon iOS device.

#2 Enter the amount in the app: Open the app, enter the amount the customer needs to pay.

#3 Customer pays contactlessly: The customer holds their card, mobile or smartwatch to your device, just like at a regular terminal.

#4 Payment is completed: The transaction is processed securely, and the funds are typically in your account within 48 hours

Benefits of SoftPOS in-store

● No extra hardware: use your existing mobile or tablet.

● Flexibility: accept payments anywhere in the store.

● Security: the solution is PCI and EMV certified.

● Scalability: easy to add more devices or employees.

● Quick start: you can be up and running in under 24 hours from your acquiring agreement being approved.